Video: How to improve the user experience

Introducing Freddy, Kablamo’s Dev dog, and watch Allan Waddell and Victoria Adams weigh in on what’s needed to make UX work. Here’s a snippet:

It takes experience to know how to engage customers in the right way. It's not as simple as just putting a wire frame in front of a bunch of people and getting a result. You have to know what your tests are for. You have to know what hypotheses you're validating, specifically, and you have to get those answers and be able to measure that in the right way and then understand those results. It's like saying the difference between data and information. You get a whole bunch of data back, but it doesn't really mean what you think it means unless you thought about that preemptively.