Watch Victoria and Allan talk about why design can go wrong and how to avoid the pitfalls. Read the transcript below.
One thing I see very frequently is UX happens in the beginning, development happens second. And so you do the interview, you do the research, you do the user stories, you have the design, give it to the developer, you walk away and you work on something else.
Now in real life, things change when they get developed so, you would have the journey and you would have all of the principles imbedded in that however, you would start working on one of features making sure that's up to scratch, having the screens, the-the designs and then passing on data onto development and you don't walk away because what I find, more often than not, the developer goes we can do ninety percent but this ten percent it's not really feasible so we would go oh, right let's rethink this so you can tackle this right there and then so you can come up with a better solution. Sometimes the solution is actually better than what you originally came up with. And so you tackle that there, everything becomes unblocked and you can start working on-, on other things. So you have design check-ins.
Victoria's right. That's exactly like, what happens is-is-is sometimes, you know, th--I think any business where there is silos, you're going to have challenges. Um, if you're not thinking about cross functional and the way make cross functional work. Um, it's very easy to go, 'well, let's just stay in solitude, feel safe and secure and we'll have designers a thing over here and we'll make the best design possible and then we'll have this development over here and the best development possible'. Because cross functional is too hard. If you think cross functional is too hard, you--like you really have not been working in the industry long enough because the idea is if you--you have to make that process work if you want to get the agility and the, and the flexibility that Victoria's described.
I think any business that is still holding onto um, either ivory towers or the way in each of those disciplines without factoring in the results of the other--of any other discipline, that's when it really falls apart.