Australia’s number one publisher, Seven West Media, wanted a more stable platform to host their online Content Management System (CMS) for magazines such as New Idea, Marie Claire, and Home Beautiful (just a few of the total 16 brands). Recent growth in the digital channel and spikey website traffic put a significant strain on their existing Umbraco CMS hosting platform. The issues reduced engagement, increased page abandonment, and decreased search engine optimisation (SEO authority). These were problems that threatened to undermine the company’s brands and reputation, which also reduces value for advertisers. The issues forced engineers to work on platform stabilisation (often after hours) instead of focusing on innovation.
Seven West Media wanted to advance and optimise their magazine websites with increased digital customer experience - including videos and interactivity - to take the platforms beyond being copies of their published magazines.
So, Seven West Media turned to Kablamo and AWS.