Genshin Impact is an action role-playing game developed and published by miHoYo. It is miHoYo’s first ever open-world game.
The Paimon character in the game enhances the player’s experience by educating and sharing information with the player. Kablamo were asked to update and improve the Paimon character extension on Twitch, the video live streaming service. The Paimon extension sought to enrich the viewer’s experience and deliver fun and value-adding services and exclusive reward content to the viewers while their streamers are playing Genshin Impact.
The solution needed to reflect the Genshin Impact visual experience and be designed using brand themes, UI and characters.