Key Stats
- 10.9M — Minutes watched
- 436k — In-game code redemptions
- 600M+ — Custom emote uses in chat
- Global — US, Korea, Spain, Germany, Brazil
Key capabilities:
- AWS DynamoDB for data storage
- AWS Lambda for serverless APIs
- Pixi JS, React, TypeScript for the frontend game
- Storybook for component development
The Approach
Kablamo worked with the Brand Partnership Studio to design and build the bespoke extension including cloud infrastructure, security, API interfaces, authentication, and data design.
Within the first sprint, rapid user journey wireframing was completed along with high-fidelity prototyping for both desktop and mobile.
The Results
Twitch helped HoYoverse bring Genshin Impact's beloved character Paimon to life with streams across the US, Korea, Spain, Germany and Brazil.
Looking Forward
By using popular development languages and serverless cloud technology, ongoing operational costs for Twitch were reduced. The extension reflects the visual experience of Genshin Impact with localisation, design layouts for different devices, and reusable design assets.
