SEVEN WEST MEDIA

Stabilising the Headlines

The Challenge:

Australia's number one publisher, Seven West Media, wanted a more stable platform to host their online CMS for magazines such as New Idea, Marie Claire, and Home Beautiful. Recent growth in the digital channel and spikey website traffic put significant strain on their existing Umbraco CMS hosting platform. One website would crash when visitation numbers hit 100,000. The issues reduced engagement, increased page abandonment, and decreased SEO authority.

TAGS

AWS

AI

Media

Key Stats

  • 8 weeks — First migrations complete
  • 20% — Page load improvement
  • 99.99% — Platform availability
  • 24% — Traffic increase

Key capabilities:

  • Pre-production environments
  • Automated continuous delivery pipelines
  • Container orchestration
  • Training and documentation for internal engineers
  • Repeatable migration frameworks for remaining 14 platforms
The Approach

A combined team of architects and engineers from Kablamo, AWS and Seven West Media worked together to plan and migrate the organisation to a vastly improved AWS environment.

Within eight weeks, New Idea and Home Beautiful were cutover to run live on AWS.

The Results

The new AWS platform withheld a major DDoS attack (500% spike in traffic) just days after cutting over. Audience traffic expanded by 24%, and there are no issues when visitor numbers hit over 200,000 a day.

Looking Forward

With almost zero downtime and no effect on user experience, Seven West Media now avoids revenue losses and damage to their reputation with readers and advertisers. The digital team now has more time and knowledge to research, evaluate and strategise around new technologies and digital products.

DISCOVER MORE