A major Australian bank identified Small to Medium Enterprise (SME) as one of the least supported groups in its customer base. The bank recognised that to bring real value to its SMEs and grow its market share of this segment, it needed to create a powerful digital product specifically for their needs – and it needed to harness the power of data, machine learning and the cloud to do this.
While the bank had an innovation arm tasked with new product development as well as access to a vast amount of external and internal data, they soon recognised another need: The bank didn’t just want to improve the SME experience, it wanted to re-imagine it. And they needed a partner to drive this world-first innovation.
By engaging Kablamo, they embarked on a research-based product development journey that would culminate in a next-generation SME financial cloud based platform.