Kablamo recognised at the Good Design Awards for Firestory
Firestory has been recognised at the Good Design Awards, Australia's longest-running design awards program, for its approach to making complex bushfire data usable under extreme conditions.
Firestory, Kablamo's AI-powered bushfire intelligence platform, has been recognised at the Good Design Awards, Australia's peak design recognition program, operating since 1958.
The recognition is for the product's approach to interface and information design under extreme conditions. Firestory is used by incident controllers, fire behaviour analysts, and operations teams during active fire events, environments where cognitive load is high, stakes are real, and there is no room for a confusing UI.
Design under pressure
Most software is designed for users with time. Firestory is designed for users without it.
The platform integrates satellite imagery, weather models, predictive fire behaviour engines, and ground-level sensor data into a single coherent interface. Getting that right required thinking carefully about hierarchy, colour, typography, and interaction patterns in a context where the wrong call could cost lives.
Kablamo's head of design worked directly with fire agencies to understand how different roles (incident controllers, aviation coordinators, public liaison units) read a screen differently when they're managing a crisis. Each role sees a version of Firestory calibrated to their specific decision-making needs.
Recognition beyond technology
Awards like Good Design matter because they recognise that technology alone isn't enough. The firefighting community doesn't need more data. They need the right data, in the right form, at the right moment.
NSW Rural Fire Service Assistant Commissioner Ben Millington captured it well:
"There's nothing like this, certainly in Australia."
The Good Design Award recognition joins the 2021 AWS Global Public Sector Partners Award for Most Innovative AI and ML Solution in acknowledging the work Kablamo and its agency partners have done to apply serious technology to one of Australia's most serious problems.
Note: Please verify the specific award category, year, and citation details before publishing.